Our friends at the Copyblogger web site have an excellent post that explains what a “catablog” is … (check out the post here).
In short, Brian Clark offers this thumbnail description of a catablog:
A catablog is basically a blog that is designed to mix content and commerce in a very deliberate fashion. It’s looking to attract people who are interested in buying things, but who are also interested in immersing themselves in the lifestyle surrounding the products.
For traditionalists, this is an excellent example of how to blend the “new” social media with the “old” concept of a direct mail catalog. Focus on the story-telling and follow some basic rules for catalog sales. The measurable aspect of the medium (online) will help you fine tune your product offering, refine your approach and improve your ROI.
