Steve Hall and his team at AdRants has a brief review of AKQA’s campaign for Yell.com. The out-of-home campaign consists of creative messages on 25 buses.
So, what’s the big deal?
The creative uses GPS to identify where each bus is and then the creative changes based on its location. The execution reinforces Yell.com’s USP of providing localized information.
Very cool stuff. Check out the AdRants item to learn more.
