(from Ragan Communications)
When: Tuesday, June 29, 2010
Time: 3 – 4:15 pm EDT
Where: Online
Cost: $99
Who makes the key decisions in a household? Women. They determine when their kids, aging parents or husband should see the doctor.
So how do you gain their attention? Social media. Studies show women are the dominant force in social networks like Facebook and Twitter. These networks present a prime opportunity to showcase your hospital’s services, events and patient care.
During this 60-minute webinar, you will learn how to:
- Formulate a social media strategy to reach women, including new moms
- Develop messages that speak to your target audience
- Publicize your hospital’s women-oriented events via social media
- Start a hospital Twitter feed geared to women
- Converse with mommy bloggers to understand their needs
- Integrate offline strategies to expand your social network for women
- Share data and studies with executive staff about this key demographic
- Find online communities for women, or start one at your hospital
- Generate ideas for engaging new and expectant mothers
- And more!
Your presenter, Corey Walker, will teach you how to tailor your social media message to this influential audience.
