Bill Bernbach may have passed away from leukemia in 1982, but the work produced by DDB under his supervision in the 60′s and 70′s is the epitome of great advertising. While every student of the business remembers the “Think Small” campaign for VW, we often forget how counter-intuitive VW’s entire positioning was to the automotive market of the day.
This classic ad explains why VW didn’t discount the Beatle the way other car manufacturers slashed prices to move stock each model year.
Politically incorrect – maybe so – but still another in the line of classic VW ads from Bill Bernbach’s book.
