Mon 21 Aug 2006
Posted by Mike Bawden under Much Ado About Marketing
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Kami Huyse, the pr pro and blogger who keeps the Communications Overtones blog rolling, had some great observations on the whole Northwest Airlines kerfuffle.
As we said last week when we wrote about Paul Holmes’s post, Kami has nailed some of the employee relations lessons to be learned from this whole debacle. Instructional piece.
Fri 18 Aug 2006
Posted by Mike Bawden under Much Ado About Marketing
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While there’s a bit of sarcasm in our headline, Paul Holmes does, in fact, blog about a simmering conflict between Northwest Airlines and its employees. As it turns out, a booklet handed out to employees by management offered some helpful advice on how to make ends meet following the massive pay cuts required to help bring NWA out of bankruptcy.
According to the Holmes Report Blog:
“A booklet handed out to employees and posted on the company’s website (now sadly removed), called 101 Ways to Save Money, advised workers that one way to make ends meet was to fish through garbage to find things that are too expensive in the shops. So if you see a disheveled individual fishing through garbage cans in Minneapolis or Detroit, don’t assume he’s homeless; he could be one of the truly unfortunate.”
The airline eventually recalled the publication admitting that some of the suggestions may have been “a bit insensitive.”
Paul’s point to his post, however, is that NWA may be missing out on a greater internal communications opportunity here. One of the things you find about reading Paul’s blog is that he is often able to bring a great deal of objectivity and clarity to an otherwise muddled situation.
And that’s why you should have the Holmes Report blog tagged in your blog reader! Good stuff nearly every day.
