Fri 30 Dec 2011
Posted by Mike Bawden under Advertising
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The desire to seek something better is a natural human desire. After all, who doesn’t want something better? But humans are also naturally reluctant to change. It’s the constant alure of something better pulling against the security of something we know that creates tension in the workplace (and, often in our personal lives as well).
Nowhere is that tension felt more than in the sometimes tempermental relationship between client and agency.
Thu 20 Nov 2008
Posted by Mike Bawden under Marketing
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For ad agencies and PR firms on the hunt for new business (and, let’s face it, who’s not?), online search consultancy, AgencyFinder, has announced a new, branded service called AgencyFinder PitchCast. The blog (and subsequent e-mail bulletin) provides a thumbnail description of each new search assignment received by AgencyFinder. Bulletins are issued each evening after a new assignment is posted to the blog.
Subscription to the bulletin is free.
To view the PitchCast blog, click here.
Mon 3 Mar 2008
Posted by Mike Bawden under Much Ado About Marketing
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The Bulldog Reporter’s “Daily Dog” newsletter reports (here) that Richmond, VA-based AgencyFinder.com is launching an agency rating system for the agencies registered with its service. The rating system helps rank agencies that meet the criteria required by the searching client or consultant.
As a disclaimer, let me say that I’m friends with the folks at AgencyFinder and have used their service to conduct a search for a new agency for a client. The service is free to those who are looking for a new agency – the cost of the service is borne entirely by the agencies registered in the database.
From my point of view, AgencyFinder’s new rating service will help keep things fair and objective (the first round of evaluations is done “blind” – meaning the client doesn’t know the name of the agencies they’re reviewing). Keeping everything on an “apples to apples” basis will put small and large agencies on a relatively level playing field.
Congratulations to Chuck and his team on this new innovation. I can’t wait to see it in action.
