Tue 2 Dec 2008
Posted by Mike Bawden under Corporate Leadership
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If you operate an advertising agency or a public relations firm, the following should be as unexpected as the news that we were in a recession: business development is getting tougher and 2009 looks to be even more of a challenge than 2008.
I can hear the groans already.
Thanks to Michael Gass and his 2008 New Business Survey (as reported on the New Business Hunter blog), we’re able to identify three key factors making ’09 look more daunting than ever:
Thu 20 Nov 2008
Posted by Mike Bawden under Marketing
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For ad agencies and PR firms on the hunt for new business (and, let’s face it, who’s not?), online search consultancy, AgencyFinder, has announced a new, branded service called AgencyFinder PitchCast. The blog (and subsequent e-mail bulletin) provides a thumbnail description of each new search assignment received by AgencyFinder. Bulletins are issued each evening after a new assignment is posted to the blog.
Subscription to the bulletin is free.
To view the PitchCast blog, click here.
Tue 26 Feb 2008
Posted by Mike Bawden under Much Ado About Marketing
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Kudos to Saatchi & Saatchi who hold a bi-annual competition to find great ideas with “to make a positive difference, and maybe even change the world.” In this article by Saabira Chaudhuri, Saatchi’s ECD, Bob Isherwood explains why the ad agency holds the competition:
“We’re an ideas company. We rebranded ourselves in the advertising world in 1997 and took the word advertising out of our name entirely.”
The winner of the competition receives a $100,000 prize ($50,000 in cash and $50,000 in consulting services). The award is given to an innovative idea that has the potential to reach the largest number of people and make the biggest impact.
Read more about the competition and the winner (the LifeStraw, which aims to provide the developing world with clean drinking water) by clicking here.
