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	<title>Brand Central Station &#187; AdRants</title>
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		<title>Advertising that&#8217;s &#8220;Just Ducky.&#8221;</title>
		<link>http://www.brandcentralstation.com/archives/1124</link>
		<comments>http://www.brandcentralstation.com/archives/1124#comments</comments>
		<pubDate>Thu, 21 Feb 2008 06:54:23 +0000</pubDate>
		<dc:creator>Mike Bawden</dc:creator>
				<category><![CDATA[Much Ado About Marketing]]></category>
		<category><![CDATA[AdRants]]></category>
		<category><![CDATA[badvertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Golden Ducks]]></category>

		<guid isPermaLink="false">http://bawden.wordpress.com/?p=1124</guid>
		<description><![CDATA[Ever have a burning desire to win a Quackie?  Me neither.  But Steve Hall at AdRants ran this post summarizing the advertising awards show known as the Golden Ducks &#8211; a show dedicated to &#8220;the weird, the strange and the head-scratchers in advertising.&#8221; You can see some of the award nominees here. Heaven knows we&#8217;ve [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://bawden.files.wordpress.com/2008/02/quackies.jpg" title="the Golden Ducks" onclick="pageTracker._trackPageview('/outgoing/bawden.files.wordpress.com/2008/02/quackies.jpg?referer=');"><img border="0" vspace="5" align="right" width="206" src="http://bawden.files.wordpress.com/2008/02/quackies.jpg" hspace="5" alt="the Golden Ducks" height="184" /></a>Ever have a burning desire to win a Quackie?  Me neither. </p>
<p>But Steve Hall at AdRants ran <a target="_blank" href="http://www.adrants.com/2008/02/the-golden-ducks-to-honor-oddity-in.php" onclick="pageTracker._trackPageview('/outgoing/www.adrants.com/2008/02/the-golden-ducks-to-honor-oddity-in.php?referer=');">this post</a> summarizing the advertising awards show known as <a target="_blank" href="http://goldenducks.com/about/" onclick="pageTracker._trackPageview('/outgoing/goldenducks.com/about/?referer=');">the Golden Ducks</a> &#8211; a show dedicated to &#8220;the weird, the strange and the head-scratchers in advertising.&#8221;</p>
<p>You can see some of the award nominees <a target="_blank" href="http://goldenducks.com/category/2008/" onclick="pageTracker._trackPageview('/outgoing/goldenducks.com/category/2008/?referer=');">here</a>.</p>
<p>Heaven knows we&#8217;ve all seen enough of that (ref. the <a href="http://bawden.wordpress.com/2008/02/07/why-cant-all-infomercials-be-like-this/" onclick="pageTracker._trackPageview('/outgoing/bawden.wordpress.com/2008/02/07/why-cant-all-infomercials-be-like-this/?referer=');">Tiddy Bear</a>, a Quackie nominee if there ever was one).<br />
 </p>
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		<title>Microsoft to Fallon?</title>
		<link>http://www.brandcentralstation.com/archives/1068</link>
		<comments>http://www.brandcentralstation.com/archives/1068#comments</comments>
		<pubDate>Wed, 13 Feb 2008 07:12:00 +0000</pubDate>
		<dc:creator>Mike Bawden</dc:creator>
				<category><![CDATA[Much Ado About Marketing]]></category>
		<category><![CDATA[AdRants]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Crispin Porter Bogusky]]></category>
		<category><![CDATA[Fallon]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[New Business]]></category>

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		<description><![CDATA[Sounds like Minneapolis-based Fallon may be the big winner of the Microsoft business currently under review.  They were up against a very hot Crispin, Porter + Bogusky for the business. AdRant&#8217;s Steve Hall provided his own, unique perspective on not just the possibility of a Fallon win but also on a CP+B loss.]]></description>
			<content:encoded><![CDATA[<p><a href="http://bawden.files.wordpress.com/2008/02/fallon_minn.jpg" title="Fallon Logo" onclick="pageTracker._trackPageview('/outgoing/bawden.files.wordpress.com/2008/02/fallon_minn.jpg?referer=');"><img border="0" vspace="5" align="right" width="150" src="http://bawden.files.wordpress.com/2008/02/fallon_minn.jpg" hspace="5" alt="Fallon Logo" height="106" /></a>Sounds like Minneapolis-based Fallon may be the big winner of the Microsoft business currently under review.  They were up against a very hot Crispin, Porter + Bogusky for the business.</p>
<p>AdRant&#8217;s Steve Hall provided his own, <a target="_blank" href="http://www.adrants.com/2008/02/rumors-favor-fallon-for-microsoft-win.php" onclick="pageTracker._trackPageview('/outgoing/www.adrants.com/2008/02/rumors-favor-fallon-for-microsoft-win.php?referer=');">unique perspective</a> on not just the possibility of a Fallon win but also on a CP+B loss.</p>
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		<title>AKQA&#8217;s bus ad campaign is going places</title>
		<link>http://www.brandcentralstation.com/archives/985</link>
		<comments>http://www.brandcentralstation.com/archives/985#comments</comments>
		<pubDate>Thu, 17 Aug 2006 15:26:00 +0000</pubDate>
		<dc:creator>Mike Bawden</dc:creator>
				<category><![CDATA[Much Ado About Marketing]]></category>
		<category><![CDATA[AdRants]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[AKQA]]></category>
		<category><![CDATA[Bus Advertising]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[Mobile/Wireless]]></category>
		<category><![CDATA[Out-of-Home]]></category>

		<guid isPermaLink="false">http://bawden.wordpress.com/2006/08/17/akqas-bus-ad-campaign-is-going-places/</guid>
		<description><![CDATA[Steve Hall and his team at AdRants has a brief review of AKQA&#8217;s campaign for Yell.com. The out-of-home campaign consists of creative messages on 25 buses. So, what&#8217;s the big deal? The creative uses GPS to identify where each bus is and then the creative changes based on its location. The execution reinforces Yell.com&#8217;s USP [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.adrants.com/images/akqa_yell_com.jpg" onclick="pageTracker._trackPageview('/outgoing/www.adrants.com/images/akqa_yell_com.jpg?referer=');"><img border="0" src="http://www.adrants.com/images/akqa_yell_com.jpg" style="display:block;width:320px;cursor:hand;text-align:center;margin:0 auto 10px;" /></a><br />
<a href="http://www.adrants.com/about.php" onclick="pageTracker._trackPageview('/outgoing/www.adrants.com/about.php?referer=');"><strong>Steve Hall</strong></a> and his team at <a href="http://www.adrants.com" onclick="pageTracker._trackPageview('/outgoing/www.adrants.com?referer=');"><strong>AdRants</strong></a> has <a href="http://www.adrants.com/2006/08/bus-sides-change-based-on-bus-location.php" onclick="pageTracker._trackPageview('/outgoing/www.adrants.com/2006/08/bus-sides-change-based-on-bus-location.php?referer=');"><strong>a brief review of AKQA&#8217;s campaign for Yell.com</strong></a>. The out-of-home campaign consists of creative messages on 25 buses.</p>
<p>So, what&#8217;s the big deal?</p>
<p>The creative uses <a href="http://en.wikipedia.org/wiki/GPS" onclick="pageTracker._trackPageview('/outgoing/en.wikipedia.org/wiki/GPS?referer=');"><strong>GPS</strong></a> to identify where each bus is and then the creative changes based on its location. The execution reinforces Yell.com&#8217;s USP of providing localized information.</p>
<p>Very cool stuff. Check out <a href="http://www.adrants.com/2006/08/bus-sides-change-based-on-bus-location.php" onclick="pageTracker._trackPageview('/outgoing/www.adrants.com/2006/08/bus-sides-change-based-on-bus-location.php?referer=');"><strong>the AdRants item</strong></a> to learn more.</p>
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