Entries tagged with “Adotas”.
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Tue 18 Aug 2009
Posted by Mike Bawden under Brand Central Station
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ADOTAS — Unsurprisingly, females are using sites like Facebook and Linkedin to connect with colleagues and friends and check out products, but they also worry about privacy protections.
According to “The Power of Social Networking For Women Research Study” from female-oriented social networking site ShesConnected, substantial majorities use social networks to research products and services (79%) and finding deals and discounts (64%). While users understand the need for revenues, networking, self-promotion, keeping in touch and privacy remain their top priority.
Read the whole story.
Mon 17 Aug 2009
Posted by Mike Bawden under Marketing
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Although my email Inbox is apparently the exception rather than the rule, ADOTAS reports that more than 20 percent of commercial, permissioned emails go undelivered – and most marketers don’t even realize it.
Yikes. That’s bound to impact the response rate, isn’t it?
Read the whole story here.
Mon 17 Nov 2008
Posted by Mike Bawden under Marketing, Media
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Jameson Hsu reports about in-game advertising online on the Adotas blog. It’s an excellent report on the popularity of online gaming and how to leverage their advertising value. Web-based games are extremely popular, visted by over 30% of all online users around the world. As Jameson points out:
“(Online) games appeal to teens, moms and seniors alike who fuel the enormous demand throughout the world to play them. In parallel with this trend, game advertising technology has emerged enabling advertisers to reach the engaged gaming audience with rich, targeted ads that allow independent game developers to make money.”
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