New York City (June 14, 2010) -AdMedia Partners is pleased to announce that it acted as exclusive financial advisor in two recent transactions:
Denali Marketing, a fast-growing full-service marketing agency with a focus on loyalty, merged with OLSON, an independent, privately held agency. With the addition of Denali Marketing, OLSON is now one of the top 10 independent full-service marketing agencies in the United States, delivering one of the most comprehensive integrated offerings in the country. The merged companies are forming a new specialty discipline of OLSON called OLSONdenali. In an interview with the Star Tribune, OLSON founder and Chairman John Olson said, “The combined firm expects to do $50 million in revenue this year, up from Olson’s mid 30’s in 2009.” AdMedia advised Denali in this transaction.
Prior to this transaction, AdMedia advised OLSON in its partnership with KRG Capital Partners, a Denver-based private equity firm. This partnership assisted in the recapitalization of OLSON, critical to the management’s plans for continued growth and completion of a successful merger with Denali Marketing. AdMedia advised OLSON in this transaction.
These back-to-back transactions underscore the ongoing growth opportunities for marketing services agencies, which are attracting both strategic and financial buyers, thereby creating attractive valuations for differentiated business models, demonstrated track records and strong financials.
AdMedia Partners is a leading M&A advisor that provides middle market mergers and acquisitions advisory services to digital and traditional media, marketing and information businesses. Founded in 1990 and located in New York City, our firm has completed over 175 transactions worth over $7 billion since 1999.
For more information on AdMedia Partners, look them up on the web at www.admediapartners.com.
