Fri 30 Dec 2011
Posted by Mike Bawden under Advertising
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The desire to seek something better is a natural human desire. After all, who doesn’t want something better? But humans are also naturally reluctant to change. It’s the constant alure of something better pulling against the security of something we know that creates tension in the workplace (and, often in our personal lives as well).
Nowhere is that tension felt more than in the sometimes tempermental relationship between client and agency.
Wed 2 Jun 2010
Posted by Mike Bawden under Corporate Leadership
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(Editor’s Note: Joe Grant is a pragmatic agency consultant who helps them grow and strengthen existing client relationships. I’ve always enjoyed his newsletters on agency practices and corporate leadership and found this one particularly insightful. – Mike)
The Focus of Success
by Joe Grant
Some say success in our business has a lot to do with luck. Or hard work. Or both.
Well here’s my little aphorism for success based on years of seeing ad agencies run by many well-meaning and ambitious types. It’s not a catchy cliché but you’ll find it easy to remember: You get what you focus on.
The agencies we’d call successful — steady growth, an ever-enlarging list of 1st-class clients, a talented and respected staff, moving into better quarters every few years — get that way because they know how to concentrate relentlessly on where they want to go.
