Archive for April, 2010

Monthly Archive

Fri 23 Apr 2010

Web 2.0 in a B2B world

Posted by Mike Bawden under B2B Marketing
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social-network1

For some, the mix of social media with B2B marketing is a tough one to swallow.  While several business marketers were quick to jump onto web sites, the communications tended to be one-way (not interactive), with many web sites becoming little more than electronic brochures that were cheaper to produce and easier to distribute than their paper predecessors.

But with the ‘web came the promise of interactivity.  And that promise is now starting to mature in the form of social media (or Web 2.0).  But what’s a business to do if it sells, primarily, to other businesses?

Thanks to Brandon Bryce, President & CEO of Large Mouth Communications and an article that recently appeared on the Large Mouth web site entitled “Who’s afraid of the Web 2.0?”

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Thu 22 Apr 2010

The essential account manager.

Posted by Mike Bawden under Account Service
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What are the attributes that makes one person a better account manager than another?  I’m sure there are plenty of managers out there with their own “picture” of a great account manager candidate, but based on my 20+ years’ experience, here are some of the things I think make a difference: (more…)

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Wed 14 Apr 2010

Save a tree, mail more efficiently

Posted by Mike Bawden under B2B Marketing, Marketing
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tree

It’s not “greenwashing” per se - but more than a few people are skeptical of catalog and direct mailers when they say they’re concerned about the environment and want to cut the wasted circulation out of their marketing efforts.

As far as I’m concerned, if they save a little “green” (money) and a few trees in the process, I’m all for it.

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Tue 13 Apr 2010

What do you do when “it” hits the fan?

Posted by Mike Bawden under Corporate Leadership, Marketing
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Fan

Nobody ever likes to think about what they’ll do when things go wrong.  As corporate marketers, a big piece of your job is to make sure things go right.  So, what are you doing to make sure a crisis doesn’t permanently derail your company?

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