Brand Central Station

Editor’s Note: This is the first guest post by a contributing writer to the Brand Central Station Blog.  Mary Ann Johnson is a member of Team Position2, experts in search and social media marketing and sent us this post on behalf of the team.  You can learn more about Position2 by visiting their web site.

by Team Position2

Social Media Monitoring has become a hot topic of discussion over recent times. A brand makes or breaks its name by its users.

With the huge outbreak in the online media and platforms like, blogs, forums, microblogs and different types of social networking sites people have an effective place to express their opinions and influence others. In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world.

Social Media Monitoring is all about figuring on what the objectives are, listening, refining the talks, analyzing and taking action.

Social Media Monitoring and analysis can be used by a brand to improve a product, get feedbacks, customer service, market research or any marketing and communication.

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So much time is spent talking about audience engagement; and as marketers we often use the word “audience” to mean “customer.”  So much time and effort is spent trying to identify appropriate prospects and then doing what it takes to capture their attention, we often forget an audience who, if engaged, can generate a significant increase in the bottom line performance of almost any company.  Who are these people?

Your employees.

So often overlooked and very often ignored – most employees in most companies often feel disassociated from their employer’s balance sheet.  Sales and production goals are (very often) dictated and abstract, received without any kind of context to the work-a-day world in which most employees operate.

That’s why internal communications programs can do more than just improve morale.  Properly designed and implemented, they can work wonders when it comes to  improving operational performance.

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Jack Bastide, a Twitter tweeter extraordinaire, has just released a new blog that covers all things Twitter.  It’s very helpful – especially to a Twitter-newbie like me.  And this blog post and intro video helps get you started:

I highly recommend checking out this blog if you’re trying to figure out Twitter and micro-blogging in general.

Have a great weekend, everybody!