Archive for October, 2009

Wednesday, October 28th, 2009

Vitrium Systems offers a simple solution to white paper registrations

Vancouver-based Vitrium Systems announced the launch of a new, online service that allows marketers to embed a registration form into PDF’s. The new system, dubbed PDFSalesLeads, allows marketers to take advantage of the portability of electronic sales literature while providing an interactive form inside the document that will allow the reader to provide the [...]

1 Comment » - Posted in B2B Marketing, Marketing by Mike Bawden

Thursday, October 22nd, 2009

They said what??? Why social media monitoring is the need of the hour.

In the online world people own the brand. Social Media Monitoring is to keep track of all the conversations happening in the online world.

4 Comments » - Posted in Advertising, Marketing, Media by Mike Bawden

Monday, October 19th, 2009

Why internal communications may provide the highest marketing R.O.I. of them all

So much time and effort is spent trying to identify appropriate prospects and then doing what it takes to capture their attention, we often forget an audience who, if engaged, can generate a significant increase in the bottom line performance of almost any company. Who are these people?

Your employees.

1 Comment » - Posted in Public Relations by Mike Bawden

Thursday, October 8th, 2009

Twitter for Twit-wits

Jack Bastide, a Twitter tweeter extraordinaire, has just released a new blog that covers all things Twitter.  It’s very helpful – especially to a Twitter-newbie like me.  And this blog post and intro video helps get you started:

I highly recommend checking out this blog if you’re trying to figure out Twitter and micro-blogging in general.
Have [...]

1 Comment » - Posted in Marketing by Mike Bawden