Archive for September, 2009
Wednesday, September 16th, 2009
In search of greener pastures
The desire to seek something better is a natural human desire. After all, who doesn’t want something better? But humans are also naturally reluctant to change. It’s the constant alure of something better pulling against the security of something we know that creates tension in the workplace (and, often in our personal lives as well).
Nowhere [...]
Comments Off - Posted in Advertising by Mike Bawden
Tuesday, September 15th, 2009
On death, PR and social media
(Editor’s Note: This is one of my favorite blog posts – not just for the comments it generated but for the way it addressed a re-occuring theme: that, somehow, PR is dead and Social Media killed it. C’mon people. Get over it.)
I’m going to try and infuse something that’s been missing from this whole “Social [...]
5 Comments » - Posted in Media, Much Ado About Marketing by Mike Bawden
Monday, September 14th, 2009
Save a tree, mail more efficiently
It’s not “greenwashing” per se - but more than a few people are skeptical of catalog and direct mailers when they say they’re concerned about the environment and want to cut the wasted circulation out of their marketing efforts.
As far as I’m concerned, if they save a little “green” (money) and a few trees in the [...]
3 Comments » - Posted in B2B Marketing, Marketing by Mike Bawden
Friday, September 11th, 2009
When it comes to web sites, some designers don’t know Jack … or Jackob.
My business partner and I are working to save a client from his current web site. The site he has now looks okay. It should. It was designed by an award-winning, graphic designer who knows a lot about designing attractive brochures, annual reports and the like. But she doesn’t know Jack about designing a web [...]
1 Comment » - Posted in Marketing by Mike Bawden
Thursday, September 10th, 2009
What do you do when “it” hits the fan?
Nobody ever likes to think about what they’ll do when things go wrong. As corporate marketers, a big piece of your job is to make sure things go right. So, what are you doing to make sure a crisis doesn’t permanently derail your company?
2 Comments » - Posted in Corporate Leadership, Marketing by Mike Bawden
Thursday, September 10th, 2009
Viral video on the pace of innovation
I’ve seen this before, but it’s still cool and deserves to be shared …
