Archive for August, 2009
Monday, August 31st, 2009
How do you know?
It’s the perpetual marketing question: “How do we know what we’re doing makes a difference?” And it’s a question that’s only answered by the most ambigious phrase known to man …
“It depends.”
The inability to quantitatively answer the question and all it’s related derivations (e.g. “How do we know it will work? What is going to [...]
1 Comment » - Posted in Marketing by Mike Bawden
Friday, August 28th, 2009
B2B’s hidden marketing budget
An article posted to BtoB Magazine’s web site a while back pointed out an interesting result from a recent Hearst survey: nearly 50% of all b-to-b marketing budgets are spent on online programs. That spend covers everything from web site development/enhancements to online advertising to SEO to webcasts to Social Media … you get the [...]
2 Comments » - Posted in B2B Marketing by Mike Bawden
Thursday, August 27th, 2009
An industry built on advertising … and nicotine
There’s probably no consumer product that has done more to ruin the moral credibility of the advertising profession more than cigarettes. After all, there aren’t any more credible arguments that can be made against the dire health warnings issued by doctors, governments and just about everyone else who DOESN’T SMOKE. But people still do it.
There’s [...]
2 Comments » - Posted in Advertising by Mike Bawden
Wednesday, August 26th, 2009
The key to social engagement is (wait for it) social engagement.
Web 2.0 marketing appeals on a number of levels to charities and non-profits. It can be inexpensive. It’s trendy. It can appear to be very democratic – allowing all with an opinion to chime in on issues they feel are important.
The truth is, however, that what makes the social web such an intriguing tool for [...]
1 Comment » - Posted in Brand Crafting, Marketing by Mike Bawden
Tuesday, August 25th, 2009
A note about our RSS feed …
If you subscribed to a Brand Central Station RSS feed over a year ago, read this …
1 Comment » - Posted in Brand Central Station by Mike Bawden
Monday, August 24th, 2009
It really IS a small world, after all.
by Mike Bawden
President & CEO; Brand Central Station
It’s funny to me how we sometimes try to make a point in the virtual world and it winds up boomerranging back and hitting us in the face here in the real one.
A few days ago, I wrote a post about how young Americans don’t buy the “Buy [...]
