Archive for April, 2009
Friday, April 24th, 2009
Three most widely-held misconceptions about email marketing
Aaron Smith, writing for MediaPosts’s Email Insider, provided an interesting sumary of the most common misconceptions about email marketing. Aaron is a founder and principal at Smith-Harmon, a design agency focused on email marketing. (Visit the Smith-Harmon site.)
In these tough economic times, more and more businesses are turning to low-cost marketing tactics that offer potentially [...]
3 Comments » - Posted in Marketing by Mike Bawden
Friday, April 24th, 2009
Have Americans lost their voice?
After posting my piece on Consumer 2.0, I received a Tweet from one of my friends on Twitter.
@BrandCentral – Consumers need to make companies stop taking us for granted. We are your source of income – respect us, dangnabbit!
Not only did I find the Tweet to be interesting because I hadn’t seen “dangnabbit” spelled out [...]
1 Comment » - Posted in Brand USA, Marketing America by Mike Bawden
Friday, April 24th, 2009
Can Apple’s quick reaction keep attention focused on the right app?
The Apple iPhone has been a tremendous marketing success. This week (today, in fact), Apple’s iTunes Apps Store just distributed its one billionth application for the iPhone. This last quarter, Apple shipped over three and a half million iPhones. Profits are up and things are looking good.
Well, except for that one misguided iPhone app debuting [...]
Comments Off - Posted in Brand Crafting, Marketing by Mike Bawden
Friday, April 24th, 2009
Customer 2.0
by Mike Bawden
President & CEO; Brand Central Station
These are indeed interesting times in which we all live. The pace of life has picked up so dramatically in the last ten years, I question our society’s combined ability to adapt without some kind of major cultural meltdown occuring during the process. But still, I [...]
1 Comment » - Posted in Much Ado About Marketing by Mike Bawden
Wednesday, April 22nd, 2009
Interested in contributing to Brand Central Station?
We’re always looking for opinionated people.
If you’re interested in becoming a contributing author to Brand Central Station, check out the information we’ve posted about being a contributor to our site or drop us a line. Contributors should provide posts that range between 150 and 500 words in length. All content submitted to BCS is subject to [...]
Comments Off - Posted in BCS News by Mike Bawden
Tuesday, April 21st, 2009
In-house versus Agency
No, it’s not the latest iteration of Mad’s classic “Spy vs Spy” comic drama.
When it comes to advertising creative, it doesn’t always have to come down to an “all or nothing” proposition, does it? For small and mid-sized businesses especially, the hard reality is that many times the design, content and sometimes finished production of [...]
