Archive for January, 2009
Thursday, January 1st, 2009
Why don’t advertisers “get” multicultural marketing?
You have to give the Association of National Advertisers credit, it’s not like they’re not trying.
But no matter what they seem to say or do, American advertisers don’t seem to understand the importance of minority markets to their brands’ success or profitability. There seems to be only one answer to sum up the majority of [...]
Comments Off - Posted in Marketing America, Much Ado About Marketing by Mike Bawden
Thursday, January 1st, 2009
Presidential cheese
Oh well, from a rant on the need for multicultural to this little gem exploiting the US’s first African-American President a full sixty days before he’s even sworn into office. We all know a person’s right to privacy flies out the window when he’s voted to be the next “most powerful dude on the planet” [...]
2 Comments » - Posted in Marketing America, Much Ado About Marketing by Mike Bawden
Thursday, January 1st, 2009
Top trends of 2009 spotted by Iconoculture
Iconoculture, the leading cultural trend research company, today unveiled the top six trends that will drive consumer behavior in 2009. In a marketplace defined by economic uncertainties, shifting social mores, and an increasingly global and multicultural landscape, the values and trends identified by Iconoculture explain how consumers are likely to respond in 2009.
Subscribe to Iconoculture’s [...]
3 Comments » - Posted in Marketing by Mike Bawden
Thursday, January 1st, 2009
Marketing in a recession – 10 things to remember
Think there’s confusion in the world’s financial markets? That’s nothing compared to the world of marketing – where uncertainty, confusion and out-right panic are not out of the question.
Economic recessions are tough to understand. For many small and mid-sized businesses, the national recession indicators manifest themselves in ways that often go unreported by the mass [...]
