Archive for December, 2008

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Mon 1 Dec 2008

Healthcare site sells the whole community, not just the hospital

Posted by Mike Bawden under Much Ado About Marketing
[3] Comments

st-francis-web-site

Bon Secours St. Francis Health System recently launched a new web site – and along with it, a new approach to the residents of Greenville, SC.  The site, aptly named happyingreenville.com, allows users to explore the city of Greenville as well as the health system – learning more about both along the way.

The site, developed by Greenville-based Brains on Fire, along with Grow Interactive, provides a very user-friendly interface for users who may be intimidated by the typical health system home page which offers dozens of links to oceans of information.  By contrast, Happy in Greenville makes it easy to find a doctor, learn more about specific services and indirectly experience how deep BSFHS’s roots go into the community.

Very clever.  Very clean.  Very good.

Special thanks to AdRants for bringing this to our attention.

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Mon 1 Dec 2008

On corporate social responsibility and greenwashing.

Posted by Mike Bawden under Brand Central Station
[3] Comments

I saw this article on MarketingVox over the weekend and thought it might be worth spending a little quality time discussing the social merits and marketing opportunities presented by corporate social responsibility (CSR) programs.

Over two-thirds of companies surveyed by a team from IBM claimed to take a more “strategic” view of CSR programs than simple philanthropy.  And over half of the companies interviewed said their CSR programs were profit centers. 

IBM Report on Corporate Social Responsibility - (download the report here)

What it comes down to is the fundamental premise that companies can make money by doing social good.  But this is more than just having corporate “nice guys” finish first. (more…)

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