Archive for November, 2008
Friday, November 28th, 2008
“Elf Yourself” is so 2007 – McD’s Snowflake is the new holiday viral
Sure, JibJab produced Office Max’s new “Elf Yourself” viral (at no charge, according to trade reports), but it’s been done. The new fun holiday viral comes from the folks at McDonald’s: the coffee ring snowflake. Users can create their own snowflakes (see the one I made over Thanksgiving) and then have them posted to an [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Friday, November 28th, 2008
How to create a logo – version 1
When you ask an art director or designer to create a logo, they all seem to have a different way of doing it. Whether their “method” involves sitting down with a bunch of design annuals and looking at what other people are creating or taking pictures of the client’s “environment” from which they can draw [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Friday, November 28th, 2008
Specialized social networks for women
While social mega-networks like Facebook and MySpace have their own drawbacks from a growth and advertising activation/conversion standpoint, growth in the social networking space is coming from niche networks (easy to create via services like Ning and Freewebs). And among niche networks, you’d be hard-pressed to find a niche more expansive (or lucrative) than those [...]
4 Comments » - Posted in Much Ado About Marketing by Mike Bawden
Friday, November 28th, 2008
Half of Asia’s top brands in ‘08 are from the USA
TNS, the world’s largest provider of custom research and analysis, recently published their list of the top 1,000 brands in the Asia-Pacific Region (more details on the study). Japanese brand, SONY, came in at number one displacing Canon, the leader of last year’s list. US-based Nike came in third.
In fact, the top ten list showed the [...]
1 Comment » - Posted in Brand Crafting by Mike Bawden
Thursday, November 27th, 2008
The mysterious history of the question mark … and other tales of punctuation.
It’s the holidays and we’re on vacation – so here’s a link to a great post on the history of punctuation.
Enjoy.
Comments Off - Posted in Uncategorized by Mike Bawden
Thursday, November 27th, 2008
Coal in retailers’ stockings this year?
Earlier this week, we ran an article that featured some brand-awareness research conducted by Mintel International. We’ve had an opportunity to correspond with the Mintel folks again and they sent us this additional information on a consumer study they conducted that spotlights retail opportunities this “economically-challenged” holiday shopping season.
For retailers of all size, this report [...]
