Archive for March, 2008
Wednesday, March 5th, 2008
Is late night comedy the fourth estate’s secret weapon?
Blame Tina Fey if you want. I do.
The SNL alum had the nerve (along with her cohorts) to call out the mainstream media and seriously question their objectivity on the Obama vs Clinton primary battle for the Democratic nomination for President. It does seem the media has been taking it easy on Mr. Obama and [...]
4 Comments » - Posted in Brand USA by Mike Bawden
Tuesday, March 4th, 2008
Disney’s latest online venture takes the stage.
Welcome to Stage 9.
Disney has just launched their first (?) on-line production studio, Stage 9 Digital Media (summary, article). And with the launch of their studio, they also introduced their first of twenty made-for-web series.
That’s right, twenty.
1 Comment » - Posted in Media by Mike Bawden
Monday, March 3rd, 2008
Agency rating system debuts on AgencyFinder.
The Bulldog Reporter’s “Daily Dog” newsletter reports (here) that Richmond, VA-based AgencyFinder.com is launching an agency rating system for the agencies registered with its service. The rating system helps rank agencies that meet the criteria required by the searching client or consultant.
As a disclaimer, let me say that I’m friends with the folks at AgencyFinder [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Monday, March 3rd, 2008
The search for “thought leaders” leads to the “working wealthy.”
There’s an interesting piece in AdWeek this week that talks about a demographic class I hadn’t seen before … the “working wealthy.” This group of consumers (also known as “middle class millionaires”) is defined by authors Lewis Schiff and Russ Alan Prince as having the following attributes:
Middle-class millionaires — the 8.4 million households in America [...]
2 Comments » - Posted in Much Ado About Marketing by Mike Bawden
Monday, March 3rd, 2008
Paul Tilley and the “Blogs of Death.”
Forty is too young to die.
I can say that now, as I’m all of forty-five. Last week’s news of the death of DDB’s creative chief, Paul Tilley, hit home for me. Here’s a guy about my age with a bunch of kids and a wife and (apparently) all the upside in the world.
But with the [...]
