Archive for February, 2008
Thursday, February 28th, 2008
Online bullying and the ‘libel’ label.
The irony of writing this post the day after an on-going e-mail exchange with a guy who wrote a post about the lack of civility in advertising hasn’t passed me by, but …
I received an e-mail from a friend of this blog today who filled me in on an interesting online exchange between a blogger [...]
2 Comments » - Posted in Brand Central Station by Mike Bawden
Wednesday, February 27th, 2008
Could this be the next step in social marketing?
Maybe there’s something to this “social marketing” thing. I mean if a bunch of drunk rugby fans with a fast Internet connection could do this, why not us hopeless Cubs fans?
1 Comment » - Posted in Much Ado About Marketing by Mike Bawden
Wednesday, February 27th, 2008
Setting your corporate collateral strategy.
I found this very helpful post on the Small Business Trends blog on developing a “marketing kit.” There are some very helpful tips here for B2B marketers who typically have to rely on a library of brochures, spec sheets and direct mail pieces to educate a prospective customer.
Comments Off - Posted in B2B Marketing by Mike Bawden
Wednesday, February 27th, 2008
Brand evolution.
Diego Rodriguez’s metacool blog started me on a search for sites and blogs that tracked the evolution of different brands. There’s something about this that appeals to both the marketing guy and the historian in me.
Check these out:
Evolution of automobile brands
Evolution of tech brands
Let me know if you find any more studies like this!
Comments Off - Posted in Brand Crafting, Much Ado About Marketing by Mike Bawden
Wednesday, February 27th, 2008
It’s a snide, snide world.
Is civility in our every-day communication dead? Judging by the amount of political advertising, lyrics on rap records, studies on the use of profanity by teenagers and dozens of other “bellweather indicators” – the answer appears to be “yes.”
Especially if you’re Steve Yastrow (writing for the Tom Peters blog) or Richard Rappaport (writing in Ad [...]
1 Comment » - Posted in Brand Central Station by Mike Bawden
Tuesday, February 26th, 2008
Agency creativity taken to a whole new level.
Kudos to Saatchi & Saatchi who hold a bi-annual competition to find great ideas with “to make a positive difference, and maybe even change the world.” In this article by Saabira Chaudhuri, Saatchi’s ECD, Bob Isherwood explains why the ad agency holds the competition:
“We’re an ideas company. We rebranded ourselves in the advertising world in [...]
