Archive for February, 2007
Wednesday, February 28th, 2007
More Than Your Regular Pinball Game
Okay, this spot has been out for a while but I just found it. And it’s cool.
Very cool.
[youtube=http://www.youtube.com/watch?v=8kj87G2BHDI&rel=1]
Well done, Pepsi.
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Wednesday, February 28th, 2007
YouTube Broughaha
You can fight ‘em or you can join ‘em – it seems YouTube is as much a “joiner” as a “divider” when it comes to the institutions of American pop culture.
Case 1: The Academy of Motion Picture Arts & Sciences has thrown down the glove and insisted the service remove all “unathorized clips” of the [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Wednesday, February 28th, 2007
Another Reality Show about Another British Couple
Think Sharon and Ozzie were a bit much to take? Try David and Posh.
NBC is reportedly close to closing a deal with former Spice Girl Victoria Beckham for an upcoming reality show. England’s Daily Mail values the deal at just under $20 million.
An NBC spokesperson declined to comment on any pending deal.
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Wednesday, February 28th, 2007
What’s Worse than a Hokey Gift Bag?
Imagine getting an invite to the Sports Illustrated bash kicking off their annual swimsuit issue featuring beautiful girls, sports and music celebrities and food from celebrity chef Wolfgang Puck. You’d be pretty excited, right?
Now imaging finding out your food might have been exposed to Hepatitis A.
A PR disaster in the making? Maybe.
Reuters reports that the [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Wednesday, February 28th, 2007
The AP Is Now "Paris-Free"
The Associated Press has apparently adopted a policy to NOT cover Paris Hilton. (Of course, she’s not covered herself from time to time, but I digress.) According to a memo written by AP entertainment editor, Jesse Washington:
“Barring any major, major news, we are not going to put a single word about Paris on the wire. [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Wednesday, February 28th, 2007
Help Wanted: Vice President of Pizza
I love pizza. There’s no question about that. This stunt, developed by Pizza Hut (and, you would presume, one of their agencies) encourages consumers to profess their love for Pizza Hut pizza. The job pays $25,000 (not much for a VP level position, but hey, there can’t be that much work involved).
Runners-up receive a pizza [...]
