Archive for September, 2006

Monthly Archive

Fri 1 Sep 2006

It’s all happening in Vegas

Posted by Mike Bawden under Much Ado About Marketing
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Vegashotspots.com, a web site dedicated to helping the hopeless find whatever they need in Sin City, has a number of promotional items currently showing on the AdParade. These are just three of them – but they all have a great, retro feel and punchy headlines.

The napkin that says “The only guys with more dirt on ‘Vegas are buried in it” has got to be my favorite, though.

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Fri 1 Sep 2006

Newspaper 2.0

Posted by Mike Bawden under Much Ado About Marketing
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Thanks to Steve Rubel over at MicroPersuasion for pointing to this post about the Washington Post’s efforts to create a two-way dialogue with their newspaper – or, more precisely, their web site.

And they’ve found a way to monetize (I love that word) their social media experiment, as well. According to blogger Colin Delany, The Post.com has now formed its own blog ad network – finding a way to push ad revenues back to bloggers who bond with the site.

Another Delany – Ian Delany, to be precise – provides an interesting list of things newspapers should consider doing to more fully embrace social/online media. In his twopointouch blog, Ian refers to this piece by the Bivings Report which relayed the best practices of leading US newspapers. (more…)

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