Posted by Mike Bawden under Much Ado About Marketing
Comments Off
PR Guru, Stuart Bruce, muses about Phil Gomes’ post on his first year at Edelman. Stuart, a principal at his own independent shop in the UK, talks about how small agencies often view larger ones and the people who work for them.
Is this all a case of fee-envy? Not likely. Stuart points out that there are lots of fantastic people who work at big agencies – and there are some real idiots. In a small agency, though, there is no room for “weak links.”
As a result, some small agencies are really good. Others aren’t.
I’ve always maintained that the size of the agency doesn’t really matter. It all comes down to the quality of people on your team. The idea of media “clout” whether it’s in negotiating paid media space (advertising) or getting stories placed (pr) is largely mythical. What’s not imagined, however, is the quality of experiences gained by people from working on a variety of account sizes.
Clout or not, big agency and big account experience can be quite valuable when it comes to thinking big and having the nerve to pick up the phone and make “the call” that needs to be made. On the other hand, small agency and small account service can help foster an ability to “make things happen” for very little money. That kind of resourcefulness should never go unrewarded, but so often does.
Do us all a favor today and try to spot (and compliment) someone who’s putting their experience to work for your benefit and say “thanks.”