Archive for August, 2006
Thursday, August 31st, 2006
Unexpected absence(s)
I was away for two days but now I’m back. Attended a great Venture Capital/Angel Investor conference and learned a ton. Fell behind on the blogging though, so I’ve added some extra posts of interest for you to explore.
Don’t forget, Monday’s a holiday in the US so I won’t be posting again after Friday until [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Thursday, August 31st, 2006
Letting the mind wander – just a little bit.
Ever wonder what that cute girl behind the counter at the convenience story was wearing? Well, Ché, a Dutch men’s magazine is there to help with a public service campaign, of sorts.
Inventive out-of-home media found on the Coloribus blog. Love it!
Technorati Tags: Outdoor, Out-of-Home Media, Advertising, Creative, International Marketing, Coloribus
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Thursday, August 31st, 2006
Much more ado about …
… the hazards of naming your product or company for use in another country. (from the Strategic Name Development blog)
… why you should never ever use over-exaggerated statements in your copy. (from Jim Logan’s new SmallBusinessGurus web site)
… the morality of marketing. (from Seth Godin’s blog)
… the power of story-telling in blogging. (from Darren Rowse’s [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Thursday, August 31st, 2006
Ad News Podcasts
The first edition of the Adnews podcast was posted on August 19 and despite the best intentions of blogger Mike Delgado, we’re all still waiting for another installment. The Adnews blog has seen a little more action, but not much.
The premise of the podcasts might be problematic. In his first transmission, Mike explains that he’ll [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Thursday, August 31st, 2006
Make a name for yourself … name your stuff.
Duct Tape Marketing’s John Jantsch makes a great point about the power of branding and the ability of a product name to add legitimacy to the every day. According to this post in John’s blog:
“Naming and documenting your success systems offers a prospect proof that you do indeed have a system, you follow steps that [...]
Comments Off - Posted in Much Ado About Marketing by Mike Bawden
Thursday, August 31st, 2006
Better learning through comics
Okay, so maybe it won’t wind up on the reading list at Harvard Business School, but Andrew Taylor, the blogger behind the Artful Manager, has pointed to a clever text on intellectual property law. The comic book “Bound by Law” is a textbook in comic book form.
The book outlines the ins and outs of [...]
