Archive for July, 2006
Monday, July 31st, 2006
Take a dip in the logo pond
From the Eyes on Creativity blog – here’s a handy reference to an online site that shares the best in corporate identity work. Viewers rate the work on a five star system.
Great for the aspiring graphic designer in all of us.
Technorati Tags: Graphic Design, Art, Images, Corporate Identity, Logos, Logo Pond, Eyes on Creativity Blog
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, July 31st, 2006
The keys to successful event promotion
The fine folks at Maple Creative have produced a multi-post guide to successful event promotion on their Marketing Genius blog (Post 1 Post 2). Good stuff. They’ve broken their rules down to a very simple (and apropos) anagram:
R – RepetitionS – SimplicityV – VarietyP – Packaging
Clever and relevant.
Technorati Tags: Marketing, Events, Event Management, Creativity, Recruiting, [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, July 31st, 2006
Headline recipes
The Copyblogger blog has a series of posts related to writing effective headlines that are worth a look – especially if you’re stuck and need an adequate solution in a pinch. Check out these links:
10 Sure-Fire Headline Formulas That Work
The Cheater’s Guide to Writing Great Headlines
Writing Headlines That Get Results
Why Some People ALmost Always Write [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, July 31st, 2006
The consultant’s worst nightmare
We’re all in the consulting business to one degree or another, aren’t we? Well, how do you avoid the classic consulting “tar baby” … writing reports that never get read and conducting research projects that lead to one inescapable conclusion: that your client needs more consulting.
Mike McLaughlin, editor of the Guerilla Consulting blog publishes a [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, July 31st, 2006
Taking advice from Stephen Colbert …
. . . can be a risky proposition, at best. But blogger Steve Hardy, the Creative Generalist, published a list of tips for becoming “An Expert on Everything” from the Comedy Central star.
My personal favorite: “Speak from the balls, not from the diaphragm.”
Technorati Tags: Consulting, Expertise, Positioning, Knowledge
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, July 31st, 2006
Think video games are for slacker teens? Think again.
Think online gaming is the domain of selfish teenagers, holed up in their parent’s basement? Think again. AdWeek reports that J&J’s latest foray into the realm of advergames is targeting mothers (and presumably fathers) to promote their Buddies line of bathing products.
You won’t find plot lines involving slinky, sexy women or semi-automatic weapons here, either. [...]
