Brand Central Station

Archive for January, 2006

Monday, January 30th, 2006

Picture This!

From the Coloribus blog, here’s an out-of-home ad concept that puts the viewer in the driver’s seat.Technorati Tags: Advertising, Outdoor, Out-Of-Home, Automotive, Mirror

Comments Off - Posted in Uncategorized by Mike Bawden

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Monday, January 30th, 2006

Putting A Twist On The Friendly Skies

Well, I start travelling again this week and now I’ll be putting my buddy Peter Shankman’s new company (Airtroductions) to the test. Other than invitations to “hook up” with Nigerian women (and their fortunes left to them by their former husbands and political advisors), I haven’t seen much action from my profile on Peter’s system.
Then [...]

Comments Off - Posted in Uncategorized by Mike Bawden

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Monday, January 30th, 2006

Advertising On Google Maps The Hard Way

Peter Davidson, who runs one of the most intriguing trend blogs (Thinking) provided this photo of a Target store where an inventive manager found a unique way to “make their mark” on Google Maps.
No word whether or not this was a better investment than Google AdWords.
Technorati Tags: Google Maps, Rooftop Marketing, Advertising, Online Marketing

Comments Off - Posted in Uncategorized by Mike Bawden

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Monday, January 30th, 2006

Using The Right Words

How much copy is enough when it comes to advertising? Is there such a thing as too much copy? How do you keep a customer’s interest with your advertising?
Michael McLaughlin, the author of the Guerilla Marketing blog makes a significant point in this post about what works in your ads and what doesn’t.
“In a study [...]

Comments Off - Posted in Uncategorized by Mike Bawden

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Monday, January 30th, 2006

Sci-Fi Viral Re-Defines Man-Dog Relationship, Sorta

Giving a whole new definition to the concept of “man’s best friend” is this viral ad from the Sci-Fi channel.
Yeah, it’s been around for a while, but the site where I found it (Viral HQ) is relatively new. Fun place to visit and loaded with information on viral campaigns, how they’re put together and the [...]

Comments Off - Posted in Uncategorized by Mike Bawden

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Friday, January 27th, 2006

Will OLN Be The Next ESPN?

This article in Slate alludes to plans underway for the Outdoor Life Network to make another major sports programming acquisition following the success of its NHL ratings.
Technorati Tags: Television, Ratings, Outdoor Life Network, OLN, Comcast, NHL

Comments Off - Posted in Uncategorized by Mike Bawden

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