Archive for November, 2005
Wednesday, November 30th, 2005
Is This Covered Under The Warranty?
From The Hidden Persuader blog.
Technorati Tags: Marketing, Advertising, Print, Art Direction, Graphic Design, Automotive Advertising, Toyota
Comments Off - Posted in Uncategorized by Mike Bawden
Wednesday, November 30th, 2005
TiVo Announces Ad Search Capability
Colin McKay – a.k.a. the Canuckflack – is at it again with a pithy and relevant post about TiVo’s new ad search capability which is expected to break this Spring.
This is big news, folks. According to news sources, the new feature will allow users:
“…to receive advertisements based on their interests, after creating their user profile [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Wednesday, November 30th, 2005
Should Airlines Advertise?
It’s been just a few days since we added the Dim Bulb blog to our blogroll and we’ve enjoyed the posts we’ve read so far. But this piece on the plight of airlines today takes a good look at where they’re falling down on their brand promises and asks a vitally important question:
Should airlines even [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Wednesday, November 30th, 2005
Window Shopping In Augusta, Maine
The BrandNoise blog pointed us to this story on the CNN web site today. As it turns out, Augusta, Maine is setting the retail trend this holiday season by featuring live models in a downtown lingerie shop.
If my memory serves me correctly, I think this has been done before.
Oh yeah, different product – same tactic.
I [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Wednesday, November 30th, 2005
Non-Traditional Marketing Posts Gains For Another Quarter
In a time where marketing budgets seem to keep getting thinner and thinner, there is positive news – for those companies that provide non-traditional options to clients, that is. Joe Jaffe and the folks at the Church of The Customer blog lay out the evidence to support their claim that “marketing budgets commited to customer [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Wednesday, November 30th, 2005
Get The Picture: The Value Of Corporate Videos
Media Orchard blog’s Scott Baradell provides a comprehensive picture on the value of a corporate video. Corporate videos are so often the bane of a copywriter or PR pro’s existence because they typically cost a lot of money to produce, involve a lot of people to complete successfully and, all too often, don’t really do [...]
