Archive for October, 2005
Wednesday, October 26th, 2005
… And That’s Why Your Milk Will Cost $14 A Gallon
The AdPulp Blog gets all techno on us with this post about automated milking machines and a dairy farm that allows the cows to decide when it’s time to come in for a squeeze.
While it shifts the traditional dairy farm paradigm it makes us wonder: “When will you be able to do this with creatives?”
… [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Tuesday, October 25th, 2005
Blog Marketing Do’s And Don’ts
If you’re considering launching an online marketing campaign that targets blogs, this post from Steve Rubel at the MicroPersuasion blog should be required reading (and listening). Steve offers up a 31-minute podcast on blog marketing from Jupiter research that’s quite useful.
Highly recommended.
Technorati Tags: Marketing, Podcasting, Weblogs
Comments Off - Posted in Uncategorized by Mike Bawden
Tuesday, October 25th, 2005
Sex Sells
It’s hardly news, but the boys at the Brand Autopsy Blog have found some articles that explain the difference between the way men and women view print ads.
My favorite line from this post: “… brand recall suffers because men are too busy ogling the hotties and not the logos.”
What? There are logos in ads? Who [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, October 24th, 2005
Product Placements Make The Brand Part Of The Story
This post, just one item in MediaPost’s Daily News section, illustrates the increasing importance product placements are taking in the media mix for many consumer brands. Just in the past week, Dairy Queen, Westin Hotels, Aston Martin and BP have managed to get major airtime not with commercial messages but more subtly, as part of [...]
Comments Off - Posted in Media by Mike Bawden
Monday, October 24th, 2005
What’s A Splog?
ProBlogger links to this article in the Wall Street Journal on Splogs – a relatively new development in the continuing evolution of junk online content. The term Splog is a contraction of “Spam Blog.” Steve Rubel has also written about it.
For those of you that blog, you may have had your entries hijacked by random [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Sunday, October 23rd, 2005
I Was Going To Post About This Last Week, But …
Here’s a great post from the Slacker Manager Blog about procrastination. Great recreational reading (when you get around to it).
Technorati Tags: Workplace, Management, Procrastination
