Archive for September, 2005
Friday, September 30th, 2005
If You Received 231,000 E-Mails A Year, Could You Answer Each One Personally?
Okay, for starters, I don’t receive 231,000 e-mails a year. Close to it, maybe. But most of it is spam for porn sites, free college degrees, home re-fi or Nigerian Lottery winnings.
But Lands’ End receives at least that many e-mails every year from customers and makes sure they give each note personal attention and response. [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Friday, September 30th, 2005
The 100 Most Often Misspelled Words
Thanks to Rex Hammock and the Hammock Blog for this handy list of words most commonly mispelled … er, misspelled.
Comments Off - Posted in Uncategorized by Mike Bawden
Friday, September 30th, 2005
Kate Moss: Model Of Brand Peril
Debra De-Jong blogs about international marketing and corporate PR – right up our alley. This post, about supermodel Kate Moss and the impact of her recent legal problems on the brands she represents is a noteworthy take loaded with helpful links.
Thanks, Deb and welcome to the BCS Blogroll!
Comments Off - Posted in Uncategorized by Mike Bawden
Friday, September 30th, 2005
Are We Drinking Too Much Kool-Aid?
If blogging about blogs being the “next big thing” is my biggest pet peeve, blogging about how blogs aren’t “all that” is coming in a close second. Let it be known that if this trend gets out of hand (which it is likely to do), we have both Peter Shankman and Jeremy Peppers to thank [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Friday, September 30th, 2005
Now That’s A Sharp Ad Concept
From AdBlather Blog …
Comments Off - Posted in Uncategorized by Mike Bawden
Friday, September 30th, 2005
PR Measurement Is A Waste of Time & Money
YES!
Here’s a great screed from Nick Wreden at FusionBrand that lays out a cogent argument against using AVE’s (advertising value equivalencies) and other less-than-reliable methods to judge PR’s “return” on investment.
