Archive for August, 2005
Monthly Archive
Thursday, August 25th, 2005
The Siren’s Call of Planning
I had an interesting phone conversation the other day.
I answered a phone call from a young guy who was ready to start his own consulting practice … or so he thought. He sounded full of confidence and very sure of both his area of expertise and the need for it in the marketplace. He was [...]
2 Comments » - Posted in Brand Crafting by Mike Bawden
Saturday, August 13th, 2005
The Best Brands Are Strong Finishers
I was on the phone with an erstwhile colleague this past week and something popped out of my mouth that actually had some value. (That happens from time to time and is, I think, what keeps me in this crazy business.)
“Mike,” I said, “the difference between strong brands and irrelevant ones is that the strong [...]
