Thu 3 Mar 2005
Tuesdays With Mantu
Posted by Mike Bawden under Uncategorized
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Archive for March, 2005
Monthly Archive
Thu 3 Mar 2005
Web Marketers Fearful of Fraud in Pay-Per-Click
Posted by Mike Bawden under Uncategorized
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Here’s a great piece by Nat Ives of the New York Times on problems with pay-for-click models in advertising. The gang over at AdPulp blast those of us who are concerned about measuring things like clicks, but I wonder if we aren’t still better off with accountability on a “granular level.”
Thu 3 Mar 2005
Breaking Blogging’s Back – All In The Name Of Fairness
Posted by Mike Bawden under Uncategorized
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Today’s CNET News.com service reports the Federal Election Commission could start making moves to try and control freewheeling political blogs.
I wrote on this in my Brand Central Station blog a couple of weeks ago. It should be interesting to watch.
The coming crackdown on blogging
Tue 1 Mar 2005
Wow, You Actually Came To This Page …
Posted by Mike Bawden under Uncategorized
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Our favorite website critic from the Web Pages That Suck blog is at it again – this time with an unbelievable tale of people lazy enough to use templated legal disclaimer text and never update it. Check out the Google search results and you’ll find nearly 400 sites use the same legal disclaimer.
Hysterical – and a point well made.
The Legal Disclaimer from Hell
Tue 1 Mar 2005
Online Advertising’s Dirty Little Secret?
Posted by Mike Bawden under Uncategorized
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Seth Godin might be on to something … and not the usual.
This time, it’s serious.
The secret army of ad clickers
Tue 1 Mar 2005
WSJ Extols Business Blogging
Posted by Mike Bawden under Uncategorized
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According to Steve Rubel and the Wall Street Journal, I’m apparently just one in a chorus of 8 million Americans.
When’s my solo?
WSJ Extols Business Blogging
Tue 1 Mar 2005
Show Off Your Work
Posted by Mike Bawden under Uncategorized
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Thanks to Paul at InteractivePR for a link to Newgrounds.com, an online portfolio of new flash and viral work. They award cash prizes for the best work – so if you’re an interactive AD, get a-postin’.
The Problems Of The Future, Today!
Tue 1 Mar 2005
B.L. Ochman Shares Tips On Blogging
Posted by Mike Bawden under Uncategorized
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B.L. Ochman shares some useful tips on writing blog posts and comments in today’s Bacon’s ExpertPR Articles section. This is a good one to print out and save for future reference.
For more from B.L., check out her What’s Next Online blog.
Bacon’s Customer’s Resource Site
Tue 1 Mar 2005
The Mutual Benefit of Permission Marketing
Posted by Mike Bawden under Uncategorized
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A great, brief review of the fundamental concept of permission marketing in practice from BusinessPundit. A colleague, Jacques Werth, promotes a system he calls “High Probability Selling” which is built on the fact that you’ll be more successful if you sell to people who want to buy your product.
This blog entry provides a potent example of that in practice.
The Mutual Benefit of Permission Marketing
Tue 1 Mar 2005
This Is Your Brain … This Is Your Brain On Advertising
Posted by Mike Bawden under Uncategorized
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A very cool article on how the brain processes signals and discriminates between what is “cool” and what is “uncool.” I still find it a little hard to believe CalTech had to use a $2.5 million MRI to determine Patrick Swayze is “very uncool” – but, what the hey, it’s LA.
Thanks to Gari Cruze at AdBlather for the tip.
Searching for the “Why” of Buy
