Brand Central Station

Archive for March, 2005

Friday, March 11th, 2005

Sex Sells – Or Does It?

This post by the Marketing Playbook folks brings up some interesting research by HeadlightVision, a WPP research subsidiary that says young consumers found sexually explicit advertising “boring and repellent.” (Click here for the article.)
Nudge, nudge. Wink, wink.
Marketing Playbook: And speaking of….

Comments Off - Posted in Uncategorized by Mike Bawden

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Friday, March 11th, 2005

Scoble’s Viral Marketing Manifesto

From the Media Guerilla – here’s a great piece on viral marketing.
Scoble’s Viral Marketing Manifesto

Comments Off - Posted in Uncategorized by Mike Bawden

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Friday, March 11th, 2005

Do Not Call Smackdown!

CNet’s News.com reports that AT&T has agreed to pay $35k in fines for violations of that state’s “Do Not Call” laws.
Read more about it here.
AT&T fined over marketing complaints | CNET News.com

Comments Off - Posted in Uncategorized by Mike Bawden

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Thursday, March 10th, 2005

Your News A La Google

CNET provides a concise report on the latest status of Google News and its recent advances in creating customized content for individual users.
Could this be the future of the local newspaper?
Google Personalizes News Site

Comments Off - Posted in Uncategorized by Mike Bawden

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Thursday, March 10th, 2005

A Book Suggestion From Business Pundit

Rob, the pundit who writes the BusinessPundit blog asks what happens what you should do when your brand gets hijacked.
Rob’s point is well-taken: your brand belongs to the market, not you. Click here to read his post and to find out more about his recommendation of Alex Wippenfurth’s book, Brand Hijack: Marketing Without Marketing.
BusinessPundit: [...]

Comments Off - Posted in Uncategorized by Mike Bawden

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Wednesday, March 9th, 2005

Sounds Like A Brand Extension

BrandNoise, a blog about the evolution of brands and advertising, provides a concise overview of Toyota’s latest extension of the Scion marque. The car company has announced its intention to launch a record label that promotes underground artists. Read more about it here.
In an effort to keep their brand relevant, Toyota is attempting [...]

Comments Off - Posted in Uncategorized by Mike Bawden

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