Brand Central Station

Archive for February, 2005

Monday, February 28th, 2005

Break-through Outdoor Advertising, Sort Of …

Katherine Stone and her Decent Marketing blog brings up a clever out-of-home ad for 3M Scothcshield in Vancouver.

According to Katherine, fake Canadian money was placed inside two pieces of glass covered by Scotchshield – and passersby were welcomed to take a crack at it.
Very cool.
Kick-Ass Outdoor Advertising

Comments Off - Posted in Uncategorized by Mike Bawden

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Monday, February 28th, 2005

Are Newspapers Old News?

Thanks to this piece in AdRants, I was able to find this article on how newspapers are struggling to remain relevant in today’s society. There’s no question newspaper has been under fire for some time, but this article helps raise the debate to a new level.
Good stuff.
Newspapers desperate to remain relevant

Comments Off - Posted in Uncategorized by Mike Bawden

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Monday, February 28th, 2005

An Obvious Photo Op Missed

If you’re staging a press conference for a breast enlargement cream, exactly who do you invite to the photo op?
I don’t make this stuff up. Honest.Public Breast Massage Stunt Not Well Received

Comments Off - Posted in Uncategorized by Mike Bawden

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Monday, February 28th, 2005

Finally, Soft Drink Ads With Some Pop

Lewis Lazare, from the Chicago Sun-Times, covers the Sierra Mist campaign that broke on yesterday’s Acadamy Awards telecast. Witness the birth of the “sitcommercial.”
Ensemble comedians refreshing in Sierra Mist ads

Comments Off - Posted in Uncategorized by Mike Bawden

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Monday, February 28th, 2005

A Commercial-Free Internet Radio Show About Advertising

Gari Cruze at AdBlather posted this notice about American Copywriter, an interesting little podcast about advertising Fun and worth a listen, according to Gari.
Better yet is Gari’s explanation about what podcasting is and a link to Podcast Alley for those looking for feeds.
American Copywriter: A podcast for ad people

Comments Off - Posted in Uncategorized by Mike Bawden

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Monday, February 28th, 2005

iSupermodel

A mannequin robot developed by Flower Robotics of Japan not only helps sell clothes, it keeps track of the bags shoppers carry into the store to help provide additional marketing insights. No word on whether or not the company will be developing a bartender robot anytime soon.
Supermodel bot

Comments Off - Posted in Uncategorized by Mike Bawden

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