Archive for January, 2005
Monday, January 31st, 2005
Bogging for Fun and Profit.
Blogging for fun and for profit. The Marketing Diva shares some tips on how to make money with blogs.
Diva Marketing: Making Money From Blogs
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, January 31st, 2005
CEO as brand – why not?
Martha Stewart was not the first one to do this – but she’s certainly been successful. Why not capitalize on the reputation of a well-known CEO to create a high-level communications channel with the people who matter most to your success?
PR Guru, Jack O’Dwyer has been doing it for years. The old newspaper men (Hearst, [...]
Comments Off - Posted in Corporate Leadership by Mike Bawden
Monday, January 31st, 2005
Killer Creative – and other, utter nonsense.
The message boards were buzzing about this last week and I just couldn’t bring myself to write about it. Then again, it’s been a while since I’ve been able to bring myself to write about much of anything, but it’s the new year, so what the hey.
Have you seen this circumspect ad for the VW [...]
