Archive for October, 2004
Tuesday, October 12th, 2004
The role of free speech in defining America’s voice.
It’s a bit ironic that I would be writing about the values of transparency and candor and their importance to the brand that is America during a presidential election campaign. In fact, I can’t think of a more appropriate time to demonstrate my point, albeit by contrast.
We start this entry with a brief history lesson [...]
1 Comment » - Posted in Marketing America by Mike Bawden
Tuesday, October 12th, 2004
101PublicRelations.com: Positioning – How To Own A Piece of Your Customer’s Mind
Here’s a great, in-depth article on positioning. Sure, it’s long (for a blog) but it’s still a quicker read than Reis and Trout’s book (a recommended read for any entry-level marketing person whether they be advertising or public relations flavor).
Positioning: How To Own A Piece of Your Customer’s Mind: 101PublicRelations.com Public Relations Blog, PR, Publicity, [...]
1 Comment » - Posted in Uncategorized by Mike Bawden
Monday, October 11th, 2004
POP! Public Relations: The death of reality shows?
I’m not sure who should be more upset about this post … Mark Barnett, the godfather of the reality television format or Mark Cuban who is now getting the blame (albeit tounge-in-cheek) for causing the entertainment format to jump the shark.
The birth of POP! Public Relations
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, October 11th, 2004
Always On Network: So You Say You Want a Revolution?
For the futurist in all of us, here’s a link to a series of articles on the latest technology you’ve probably not heard of … yet.
Seriously, if you wanna get up-to-speed on what you need to know in another ten years, this is a good place to start.
So You Say You Want a Revolution :: [...]
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, October 11th, 2004
PR Communications: Deleting Google Adwords for Less Profit
Just like with more traditional media, the online media world has its own set of tricks to make the bucks go farther and work a little harder. Here’s a valid advertising suggestion from a PR guy … go figure.
PR Communications: Deleting Google Adwords for Less Profit
Comments Off - Posted in Uncategorized by Mike Bawden
Monday, October 11th, 2004
Where does America’s creativity come from?
If there were one core value I would associate with the American brand, it would be creativity.
In my marketing practice, I usually look for a historical root to each brand value we try to use with a client. That practice works in the case of Brand America as well – and especially in the case [...]
