Archive for September, 2004
Thursday, September 30th, 2004
The road to marketing hell is paved with good intentions.
In a recent poll conducted by our company, we found that 78% of small and mid-sized B2B marketers did not use an outside marketing service provider when it came to planning, creating or implementing their marketing plan.
That’s bad news for ad agencies, PR firms and marketing consultants.
It’s even worse news for small and mid-sized B2B [...]
Comments Off - Posted in Business of Business Marketing by Mike Bawden
Thursday, September 30th, 2004
Will Jack Daniels learn from Coke?
It’s become a classic marketing case study. First, Coca-Cola jacked with its famous formula. Then there was a revolt among customers: “How dare you mess with a product and flavor that has become part of the American landscape over the past 100 years?”
Coke, to their credit, reacted quickly and decisively. They introduced “Coca-Cola Classic” which [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Wednesday, September 29th, 2004
Are television ratings ruining television?
If you haven’t noticed that even though there are literally hundreds of television channels available to most of us (after all, over 60% of Americans have cable television), there’s almost nothing worth watching.
This is not just a rant about the sorry state of television. I promise. (Please note that the operative word in the above [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Wednesday, September 29th, 2004
Marketing planning pays big dividends
There are so many “truths” in marketing that you could create a virtual library of book titles. But some truths seem to be more reliable than others – especially as the landscape of communications technology shifts and changes in dramatic fashion.
One marketing axiom worth living by is that careful planning of marketing activities, strategies and [...]
Comments Off - Posted in Business of Business Marketing by Mike Bawden
Monday, September 27th, 2004
Remembering David Monroe
I’m not much of one to blog about blogs – it seems self-serving and hopelessly redundant – but this is an exception.
And that’s because it’s a blog about an exceptional person.
David Monroe was my friend and he passed away very suddenly on Sunday. A number of us have contributed our memories to a blog about [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Friday, September 17th, 2004
There she is … and we mean ALL of her … Miss America.
OK, I know this may be hard to believe – but I have a soft spot in my heart for the Miss America pageant. It’s not some weird, I-like-smart-girls-in-swimsuits thing … although, my wife is exceptionally smart and, well, TMI.
But back when I was in high school, my first brush with “show biz” was working [...]
