Brand Central Station

Archive for July, 2004

Friday, July 30th, 2004

Good Experience Blog – customer experience, user experience

Here’s an interesting piece on the importance of allocating budget for the customer experience. Remember, the only way brand value is built is by living up to the expectations you set through your advertising and PR.
A good read …
Good Experience Blog – customer experience, user experience

Comments Off - Posted in Much Ado About Marketing by Mike Bawden

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Friday, July 30th, 2004

Decker Marketing: New Marketing Processes with Six Sigma

Here’s a nearly perfect start to a discussion on using Six Sigma methodology in marketing services practices. This blog is a nice job by Sam Decker, but I have to wonder if others will others join in the discussion?
It’s certainly a worthy one, considering the interest (and investment) in establishing agency quality standards by groups [...]

Comments Off - Posted in Much Ado About Marketing by Mike Bawden

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Friday, July 30th, 2004

Adrants: Oops, We Forgot to Proofread That Layout

Proof again that the best headlines are written by art directors …
Adrants: Oops, We Forgot to Proofread That Layout

Comments Off - Posted in Much Ado About Marketing by Mike Bawden

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Thursday, July 29th, 2004

Adrants: Adrants Launches Network Discussion Group

Adrants, one of my favorite advertising blogs full of interesting material and snarky commentary is launching a networking service: The Adrants Network. The service combines many “of the features and functionality we have always wanted to offer Adrants readers.”
Definitely worth a look …
Adrants: Adrants Launches Network Discussion Group

Comments Off - Posted in Much Ado About Marketing by Mike Bawden

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Thursday, July 29th, 2004

Adverblog: web and wireless advertising in a blog

The evolution of the mobile phone as something more than a utility continues. Adverblog provides some insights into the importance of ringtones in today’s youth culture. This post includes some links to great core materials …
Adverblog: web and wireless advertising in a blog

Comments Off - Posted in Much Ado About Marketing by Mike Bawden

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Thursday, July 29th, 2004

PR Squared: When Bylines are Bygones

Here’s some common sense advice on creating bylined stories for clients. Highly recommended …
PR Squared: When Bylines are Bygones

Comments Off - Posted in Much Ado About Marketing by Mike Bawden

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