Archive for June, 2004
Thursday, June 10th, 2004
Tech brands prove to be leading "momentum brands" in recent study
EuroRSGC, one of those gigantic, multi-national ad agencies, just released findings on a study conducted to identify the brands that are “most improved” in terms of customer preference over a few years ago. I suppose you could call these brands “momentum” brands (my term, not theirs) because these are the brands that seem to have [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Tuesday, June 8th, 2004
The Internet is growing up.
Don’t call me a bandwagon jumper. I’m not. But I do like technology and the possibilities it brings to the table.
I looked on with awe from the sidelines as so many of my friends got into (and burned by) the Internet boom of the 1990’s. That bubble rose quickly, lifting everyone to new heights – [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Tuesday, June 8th, 2004
Why do we shoot the messenger when he tells us things are no longer the way they used to be?
This most recent article from Advertising Age is one more example of changes in the media landscape being dismissed by “those who know better.” In this particular case, it’s the latest MRI study that’s being dissed for showing (out of a survey of over 18,000 people) that entertainment magazine US and Middle-of-the-Road title, Weight Watchers [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Monday, June 7th, 2004
Guerilla marketing has to get a monkey off its back.
It was just a matter of time.
Last week’s Ad Age officially marked the spot where that marketing specialty known as “guerilla marketing” jumped the shark. We’re on the downhill slide now, folks. And as he said in the article, Brian Bolain, national sales manager for Scion, is right in stating: “Once anything becomes to mainstream, [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Friday, June 4th, 2004
50% of B2B websites fail. In which half is yours?
How would you feel if you knew half of everything you worked on was a failure? No question that for even those of us with plenty of self-esteem, such a realization would slow us down for at least a minute or two when we got dressed in the morning. But that realization is just now [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Thursday, June 3rd, 2004
Japanese new media company to launch video mobile news service in South Korea
So imagine you’re waiting for a train and you’re reading an article about your favorite sports star’s walk off homer in the big game last night. There’s a url at the bottom of the article that allows you to access more information about the story, but you’re nowhere near a computer.
In South Korea, all you’ll [...]
