Archive for April, 2004
Wednesday, April 21st, 2004
If a cat’s head falls in a Ford, does it make any noise? Does anyone listen?
Okay, so this first statement may make some of you click past this blog entry and vow never to return again …
… I love cats.
It’s not a “sissy” thing, I love cats. My family’s cat, Tommy, is the undisputed best cat in the world. He’s big (14 pounds), fuzzy, yellow and loves pastrami. He’s no [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Tuesday, April 20th, 2004
Clients want a "smooth ride" but not at the expense of their dignity (or year-end bonus).
Okay, first let me say that I don’t know the consultants interviewed in this story – but this one from DM News reads just like every other story written about the agency search process for the past year. In short, clients are looking closer at agency costs and profit margins but still want stellar thinking [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Tuesday, April 20th, 2004
Who’s that nerdy kid with the glasses and why is he reading my mail?
Let me get this straight … Google is going to offer a free e-mail service with, like, twenty times the online storage space offered by Hotmail and other free services as well as some other, unspecified features? And for that, they want to be able to insert ads they deem “appropriate” for me based on [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Monday, April 19th, 2004
Wouldn’t it be great if customers actually asked to see your ad?
On demand programming looks like the future of television and long-form, interactive ads look like the future of television advertising. And that’s probably good news for both parties in the marketing transaction.
This article in Television Week caught my eye because it reinforces something I’ve been talking about for the past few years: interactive television (the [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Sunday, April 18th, 2004
Say it isn’t so, Joe … Could the Sears Tower get a new name?
Here’s a piece someone tried to sneak into the media on a Friday evening with the hope that it would elude most news editors over the weekend and become “non-news” by the following Monday. Haha! They weren’t counting on the good old BCS Blog, though, and so now I’m here to expose the story of [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Wednesday, April 14th, 2004
Marketers’ editorial sway is bad for magazine brands.
There’s been a lot of talk recently about magazines violating the “church/state divide” that commonly keeps the editorial department apart from the sales team. But as well researched and written as AdAge’s John Fine’s article is, it’s still missing a major point – one with historical precedent, I might add.
The subject at hand is whether [...]
