Archive for March, 2004
Friday, March 19th, 2004
Behold the power of branding.
Every now and then, I just have to rant a little bit. My appologies to those of you who have heard this before.
I find it a bit unfortunate that today’s marketing communications profession seems to treat brands and “branding” like some newly discovered silver bullet. The fact is, what we call “branding” today is not [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Tuesday, March 16th, 2004
Here’s a story about a virgin, an apple and a snake in the grass. Will an original marketing sin repeat itself?
Without the hype or interest that usually precedes these things, Virgin announced their intention to enter the digital music business and take on the Apple jugernaught.
Hahaha. Who would have ever thought Apple would be described as a jugernaught?
Truth be told, there are a lot of people looking at the whole iPod thing and scratching their [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Monday, March 15th, 2004
My obligatory Martha Stewart column
Okay, it’s now official, Martha’s out at her magazine.
Well, kinda sorta out.
She’s still going to provide some direction as “founding editorial director” and, according to Crain’s New York Business, will “provide creative inspiration for her new product design and development,” among other things. Apparently, Martha will be doing more than making license plates while she’s [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Friday, March 12th, 2004
Tougher federal indecent penalties – a guy can’t catch a @&$#-ing break.
I’m not a prude.
Sure, I live in the Midwest – out in farmland, actually – and I’m the father to four great kids. I’m going camping this weekend and will hopefully get back to town early enough on Sunday morning to make it to church.
But I’m not a prude. Really.
Still, I think it’s probably a [...]
