Archive for September, 2003
Friday, September 19th, 2003
Have time for a little "extra" with your commercial break?
We spotted this over a month ago …
NBC has decided to break from the traditional commercial format and finance the production of several “mini-movies” – small, featurettes designed to retain viewers through commercial breaks. (Ref. our rant of earlier today.)
Of course, the question here is “Will it work?”
We’ll find out in about a week when [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Thursday, September 18th, 2003
Why isn’t there any TV on TV anymore?
Ever get that feeling that television programming is getting less and less interesting? We all know broadcast viewership is falling – with audience slipping to cable and alternative programming. And the Internet is claiming its share of eyeballs as well.
But there’s another culprit. Advertising.
Or, more technically, “non-program messages.” The AAAA’s (American Association of Advertising Agencies) [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Thursday, September 18th, 2003
The future of account planning …
This week’s edition of Advertising Age includes a report on the 4A’s account planning conference, held in Boca Raton, FL this past week. Over 600 people attended the conference and commiserated about what’s wrong with account planning.
It appears that “with the demand for integrated campaigns, the fear is that planners are expected to be all [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Wednesday, September 17th, 2003
An open letter to the editors of Ad Age.
RE: 4A’s takes issue with compensation consultants.
Dear Editors:
It’s remarkable to see the topic of agency margins and profits even on the negotiating table with clients and their consultants. Kudos to the 4A’s (American Association of Advertising Agencies) for identifying this problem and thanks to Ad Age for framing the real issue in your editorial.
The issue, [...]
Comments Off - Posted in Brand Central Station by Mike Bawden
Wednesday, September 17th, 2003
The end of telemarketing as we know it?
I’m working on articles for upcoming editions of the BCS TuesdayReport – and one of them is an article concerning the impact of the telemarketing DNC (do not call) registry. Last week’s TR included some suggestions as to how telemarketing companies might want to try and survive the arrival and implementation of the DNC. But [...]
