Brand Central Station

(from PR News)
When: Thursday, June 17, 2010
Where: The National Press Club, Washington D.C.

Please take a moment to check out the topics and speakers for PR News’ Media Relations Forum and you’ll see that one day out of the office and getting into the minds of leading brand and reputation builders will be well worth your time.

The forum will address the most critical media relations issues and new opportunities facing communications professionals. Including:

• Media Training
• Social Media
• Blogger Relations
• New tools and Technologies
• Crisis Management
• Measurement
• SEO
• Budgeting and Resource Management

We’ve programmed in ample networking time so you can make important connections. Plus, we will have our PR News editorial team on hand taking copious notes so that we can provide you with an executive summary that will include the most important take-aways from each session. Leave the note-taking to us so you can listen, learn and make the most of this one day.

With social media, nontraditional online influencers and a true 24/7 communications landscape, media relations is more complicated yet more exciting than ever. Join us on June 17 and you’ll be sure to take away a smarter, more effective media relations playbook.  Click here for more information and to register.

Questions?
If you’d like to register by phone or have questions regarding the program, please contact conference coordinator Saun Sayamongkhun at ssayamongkhun@accessintel.com; 301-354-1610.

(from min Online)
When: Tuesday, June 22, 2010 – 1:30-3:00 p.m. (ET)

Join Webinar Speakers: Sean Adams, VP, Online Communities, Moose River Media, Rachel Buchholz, Managing Editor, National Geographic Kids, Cyndi Stivers, Managing Editor, EW.com and Amy Wilkins, SVP, Publisher, Martha Stewart Weddings.

Engagement is the new holy grail of media, but what does it mean and how are the leading magazine brands defining, pursuing and achieving this elusive concept? Here’s the litmus test: If a media brand is your constant companion, if it becomes part of your everyday media habits, if it is not only there for you in print but also in the places you shop, then it has engaged you. In this one-of-a-kind Webinar, min gathers winners of its own 2010 Most Engaged Media Brands Awards to share their insights on the meaning of “engagement” and on the many ways they have successfully achieved it with their print, online and on-air audiences.

Marketers now have a wide terrain of possible touch points with which to cultivate real relationships with audiences: Web site, TV, social networks, mobile, live events and even in-store. Our webinar panel coordinates their outreach across these many channels to create a seamless, 360 degree presence for their brands in their audience’s lives. They know that engagement isn’t just a strategy-it is a new way of maintaining and even creating brands. Join our panel of experts on June 22, at 1:30 P.M. EST, as they share insights and success stories in the world of media engagement.

Questions: contact Saun Sayamongkhun at 301-354-1610; saun@accessintel.com.

Register Now