There are, from time to time, those projects you work on that you just know are breaking old rules … thanks to Erik Hauser and the folks at Swivel Media, we’ve had that opportunity here at B&LPR (not bad for having been around all of 10 weeks).

Now, as much as I’d like to claim we had something to do with this idea, we didn’t. Erik and his team worked with the folks at Wells Fargo to develop Stagecoach Island as a part of an educational program targeting young adults (18-24 year olds). Swivel, best known for its ability to pull off incredible, street-level marketing programs, added an educational component and local events with this idea for an online game to capture and hold the attention of what Erik politely refers to as “The Teflon Generation.”

Working with their client and the programmers at Linden Lab, Swivel quarterbacked the project and then asked us to help tell people about it. It’s a small part to play, but we’re glad to do it.

Congratulations to Erik, Gina Fung and Tim Collins from Wells Fargo and the rest of the team for a noteworthy marketing program. It’s been a pleasure to work on it with you.

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