No, the Micro Persuasion blog’s Steve Rubel is not promoting the next generation of Karl Marx’s social revolution, instead he’s hit on a significant trend that will help monetize the “social web” – more commonly referred to as Web 2.0. The point made is that most of us in the blogosphere are too small or too specialized to make conventional web advertising (i.e. AdSense, BlogAds etc.) a practical source of revenues.

As Steve aptly notes:

“… I don’t see ads generating more than pocket change for the majority of
citizen’s media projects, at least right now …”

Instead, what Steve sees as a major trend is the continued development of web sites and blogs where

“… people can collaborate online, get advice from trusted individuals, find goods and services and then purchase them. It shrinks the research and purchasing cycle by creating a single destination powered by the power of many.”

Steve also provides a link to David Beisel’s article on social commerce on David’s Genuine VC blog. David’s comments that social commerce is a subset of “advertorial content” is interesting in that he suggests advertising content can become so relevant to a reader that it becomes the content that matters.

Interesting concepts – at least to me, because in a way it validates what I’ve been doing with Brand Central Station for the past five years.

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