A little advertising wisdom from Timothy Miles, an advertising pro from an Australian agency named “Wizard of Ads.” Hey, I’m a sucker for any article that includes some Greek mythology in its lead.

In truth though, this article is well worth the read for no other reason than it attempts to address the problem most of us have run into when working with account executives who are “suits” or who have tried to manage long-term client relationships and have struggled to keep them fresh.

Making Ads Work: A Herculean Task? Nope. Worse.

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