A recent study commissioned by Jack Morton found “Millenials” (those consumers aged 13-23 years of age) were particularly open to brand experiences and experiential marketing tactics. (Visit the International Experiential Marketing Association to learn more about that marketing discipline.)

The Jack Morton survey also reported:

  • 70% of Millenials say experiential marketing is extremely or very influential on their opinion of a product or brand;

  • 65% of Millenials say participating in an event would cause them to act more quickly to purchase a product;

  • 76% say participating in an event would make them more receptive to the brand or product’s advertising;

  • 74% say participating in a live marketing experience is something they would tell others about.

Consider now the implications of these findings on other forms of media – both traditional, mass media and the more interactive (and personal), social media. If you’re trying to reach out and engage this market, these figures should have you re-examining your current media and marketing plans.

A special tip of the hat to Adrants for this tip.

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