It’s been just a few days since we added the Dim Bulb blog to our blogroll and we’ve enjoyed the posts we’ve read so far. But this piece on the plight of airlines today takes a good look at where they’re falling down on their brand promises and asks a vitally important question:

Should airlines even advertise? And if they do, what should they advertise?

Take the argument to the next step … is what advertising the airlines do (some $200+ million a year in image ads alone) actually hurting them by building unrealistic expectations in customers?

Be sure to take the time to read the comments that flow from this post. Whether you have an airline account or not, the thought process alone should give you a reason to sit back and re-evaluate your advertising rationale to make sure you’re really doing the right thing.

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