Media Orchard blog’s Scott Baradell provides a comprehensive picture on the value of a corporate video. Corporate videos are so often the bane of a copywriter or PR pro’s existence because they typically cost a lot of money to produce, involve a lot of people to complete successfully and, all too often, don’t really do anything to move the business or build the brand.

Ah, vanity, you have so many names.

There are plenty of good reasons to produce a corporate video, though, and Scott’s piece does a nice job of combining key points from a few different authorities into a single, managable article – great stuff for any account manager to know in order to have a worthwhile conversation with a client.

Technorati Tags: , , , , , , , , ,

Bookmark and Share