Thu 7 Oct 2004
HBS Working Knowledge: Strategy: Start to Measure Your E-commerce Success
Posted by Mike Bawden under Uncategorized
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Measurement and ROI are all the rave – here’s an honest attempt to get to the real facts about e-commerce.
… and for an HBS (Harvard Business School) piece, it’s fairly concise.
HBS Working Knowledge: Strategy: Start to Measure Your E-commerce Success





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